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Listar por autor "Varela Mallou, Jesús"
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Development of an index to assess the brand image of tourist destinations
Varela Mallou, Jesús; García Carreira, Alberto; Manzano Arrondo, Vicente; Rial Boubeta, Antonio (Universidad de Murcia, 2006)A destination’s image constitutes a central factor in the different models that analyze travel decision-making and its ...